Lesson 315 min

Types of Stocks

Explore the different categories of stocks, learn how to identify them in practice, and understand which types match your investment goals.

Learning Objectives

  • Distinguish between common and preferred stock
  • Identify growth stocks vs. value stocks using real metrics
  • Learn how market capitalization categorizes companies
  • Recognize different sector classifications
  • Understand international stock investing

Types of Stocks#

Walk into a grocery store, and you'll find apples organized by type: Honeycrisp for sweetness, Granny Smith for tartness, Fuji for crunch. The stock market works similarly. Understanding stock types helps you pick the right ones for your portfolio's "recipe."

Knowing the types of stocks helps you build a diversified portfolio that balances potential returns with your personal risk tolerance. More importantly, it helps you understand why stocks behave differently.

Common Stock vs. Preferred Stock#

The two fundamental classes of stock are common and preferred—and the difference matters more than most beginners realize.

Common Stock vs Preferred Stock
Common stock vs Preferred Stock.

Common Stock#

Common stock is what most people mean when they talk about "stocks." It's the standard form of ownership that comes with:

  • Voting rights on company matters (typically one vote per share)
  • Variable dividends that can increase, decrease, or be eliminated
  • Higher growth potential as the company succeeds
  • Last priority in receiving assets if the company fails

Most individual investors own common stock because it offers the best opportunity for capital appreciation.

Preferred Stock#

Preferred stock is a hybrid between stocks and bonds:

  • Fixed dividends that are typically higher and more predictable
  • Priority over common stock for dividend payments
  • Limited or no voting rights in most cases
  • Less price volatility than common stock
  • Less upside potential when the company grows
FeatureCommon StockPreferred Stock
Voting RightsYesUsually No
Dividend PriorityLastBefore common
Dividend TypeVariableUsually fixed
Price VolatilityHigherLower
Growth PotentialHigherLimited

Practical Example: Bank of America pays common shareholders a variable dividend (currently ~$0.24/quarter). Its preferred shares pay a fixed 6% annually. If you invest $10,000 in preferred shares, you'll receive about $600/year reliably. Common shareholders might get more—or less—depending on bank profits.

Preferred stock is often attractive to income-focused investors who want reliable dividends without the volatility of common stock. Retirees often favor them.

Growth Stocks vs. Value Stocks#

Growth Stock vs Value Stock
Growth Stock vs Value Stock.

This is one of the most important distinctions in investing. Understanding it will shape your entire investment strategy.

Growth Stocks#

Growth stocks are shares in companies expected to grow faster than the overall market:

  • Reinvest profits rather than paying dividends
  • Trade at higher valuations (high price-to-earnings ratios)
  • Found in innovative sectors like technology and healthcare
  • More volatile but potentially higher returns

How to Identify a Growth Stock#

Look for these telltale signs in any stock screener or company report:

MetricGrowth Stock SignalExample
Revenue Growth>15% annuallyNVIDIA grew revenue 122% in 2024
P/E Ratio>25 (often 40-100+)Amazon trades at 60x earnings
DividendNone or tinyTesla pays no dividend
Market PositionDisrupting incumbentsNetflix vs. traditional TV
IndustryTech, biotech, e-commerceCloud computing, AI, electric vehicles

Real-World Example: Is Apple a Growth Stock?

Let's analyze Apple using the metrics above:

  • Revenue growth: ~8% (moderate, not explosive)
  • P/E ratio: ~28 (elevated but not extreme)
  • Dividend: Yes, ~0.5% yield
  • Position: Dominant but mature

Verdict: Apple is a mature growth stock—it was a pure growth stock in the 2010s but now shows characteristics of both growth and value. This is common for successful companies as they mature.

Value Stocks#

Value stocks are shares in companies that appear underpriced relative to their fundamentals:

  • Pay regular dividends to shareholders
  • Trade at lower valuations (low price-to-earnings ratios)
  • Established, mature businesses with stable earnings
  • Less volatile with steadier, more predictable returns

How to Identify a Value Stock#

MetricValue Stock SignalExample
P/E Ratio<15 (ideally <12)JPMorgan at 11x earnings
P/B Ratio<1.5Many banks trade below book value
Dividend Yield>2%Verizon yields ~6.5%
Revenue Growth<10% (stable, not explosive)Coca-Cola grows ~5% annually
IndustryBanks, utilities, consumer staplesInsurance, telecom, food

Real-World Example: Is Coca-Cola a Value Stock?

Analyzing Coca-Cola:

  • P/E ratio: ~24 (a bit high for pure value)
  • Dividend yield: ~3% (solid income)
  • Revenue growth: ~5% (stable, predictable)
  • Business: 137-year-old beverage company

Verdict: Coca-Cola is a dividend aristocrat—a value stock with consistent dividend growth. It's defensive and stable but won't deliver explosive returns.

Growth vs. Value: The Eternal Debate

Neither style is inherently better. Growth stocks tend to outperform during economic expansions (2009-2021), while value stocks often do better during downturns and high-inflation periods (2022). Many investors hold both for balance.

The Growth-Value Spectrum#

Stocks exist on a spectrum, not in binary categories:

CategoryExamplesCharacteristics
Pure GrowthTesla, NVIDIANo dividends, 50+ P/E, rapid expansion
Growth-at-Reasonable-Price (GARP)Microsoft, VisaSome dividends, 25-35 P/E, steady growth
Dividend GrowthJohnson & Johnson, AppleRising dividends, 15-25 P/E, mature growth
Classic ValueJPMorgan, ChevronHigh dividends, <15 P/E, cyclical
Deep ValueDistressed companiesVery low valuations, turnaround situations

Classification by Market Capitalization#

Market Capitalization
Market Capitalization Classification.

Market capitalization (or "market cap") measures a company's total market value:

Market Cap = Stock Price × Total Shares Outstanding

Example: If Apple trades at $200 with 15 billion shares outstanding:

  • Market Cap = $200 × 15B = $3 trillion (the world's most valuable company)

Companies are typically grouped into these categories:

ClassificationMarket CapRisk/Reward ProfileExamples
Mega-Cap$200B+Most stable, global leadersApple, Microsoft, Amazon
Large-Cap$10-200BLower risk, establishedNike, Starbucks, Netflix
Mid-Cap$2-10BModerate risk, growth potentialEtsy, Five Below, Zillow
Small-Cap$300M-$2BHigher risk, higher potentialLocal banks, emerging tech
Micro-CapUnder $300MHighest risk, least liquidEarly-stage companies

Blue-Chip Stocks#

Blue-chip stocks are a special category of large-cap stocks known for their quality:

  • Industry leaders with long track records
  • Consistent dividend payments
  • Household name brands
  • Found in major indices like the Dow Jones

Examples: Apple, Microsoft, Coca-Cola, Johnson & Johnson, Procter & Gamble

The term "blue-chip" comes from poker, where blue chips have the highest value. Blue-chip stocks are considered the most valuable and reliable—but they can still drop 30%+ in bear markets.

Sector Classifications#

Stocks are also grouped by the industry they operate in. The Global Industry Classification Standard (GICS) defines 11 sectors:

SectorExamplesEconomic Sensitivity
TechnologyApple, NVIDIA, SalesforceHigh (cyclical)
HealthcareJ&J, Pfizer, UnitedHealthLow (defensive)
FinancialsJPMorgan, Visa, BerkshireModerate
Consumer DiscretionaryAmazon, Tesla, NikeHigh (cyclical)
Consumer StaplesCoca-Cola, P&G, WalmartLow (defensive)
EnergyExxon, Chevron, NextEraHigh (commodity-linked)
IndustrialsBoeing, Caterpillar, UPSModerate (cyclical)
MaterialsLinde, Sherwin-WilliamsHigh (cyclical)
UtilitiesDuke Energy, Southern CoVery Low (defensive)
Real EstatePrologis, American TowerModerate
Communication ServicesAlphabet, Meta, DisneyModerate

Defensive vs. Cyclical Sectors#

Economic ConditionSectors That Typically Outperform
RecessionUtilities, Consumer Staples, Healthcare
Early RecoveryFinancials, Industrials, Real Estate
Mid-ExpansionTechnology, Consumer Discretionary
Late ExpansionEnergy, Materials

Understanding sector rotation helps you position your portfolio for different economic environments.

Domestic vs. International Stocks#

Diversifying beyond your home country adds another dimension to your portfolio.

Types of International Investments#

CategoryDefinitionExamplesConsiderations
DomesticCompanies in your countryApple, Walmart (for US investors)Home currency, familiar regulations
Developed InternationalAdvanced economiesNestlé (Switzerland), Toyota (Japan), LVMH (France)Stable but currency risk
Emerging MarketsGrowing economiesAlibaba (China), HDFC (India), MercadoLibre (Latin America)Higher growth, higher risk
Frontier MarketsEarly-stage economiesVietnam, Nigeria, BangladeshHighest risk, least liquid

Why Invest Internationally?#

ReasonExplanation
DiversificationDifferent economies move independently
Growth OpportunitiesEmerging markets grow faster than developed
Currency DiversificationHedge against home currency weakness
Access to LeadersSome world-class companies are foreign (Nestlé, ASML, TSMC)

International Investment Risks#

RiskDescriptionMitigation
Currency RiskForeign currency may weaken vs. yoursHedged ETFs, long-term holding
Political RiskGovernment instability, policy changesDiversify across regions
Regulatory RiskDifferent accounting standards, disclosureStick to ADRs and large-cap foreign stocks
Liquidity RiskHarder to buy/sell in some marketsUse ETFs rather than individual stocks

How to Access International Stocks#

  1. ADRs (American Depositary Receipts): Foreign stocks traded on US exchanges (e.g., BABA for Alibaba)
  2. International ETFs: Baskets like VEU (all non-US), EEM (emerging markets)
  3. International Mutual Funds: Actively managed foreign stock funds
  4. Direct Foreign Investment: Buying on foreign exchanges (complex, higher costs)

Don't Over-Allocate

While international diversification is valuable, most financial advisors suggest 20-40% international exposure, not 50%+. Your home country typically offers the investments you understand best.

Matching Stock Types to Your Goals#

Your GoalRecommended Stock TypesWhy
Long-term growth (20+ years)Growth stocks, small-caps, emerging marketsTime to recover from volatility
Income in retirementDividend stocks, preferred shares, REITsReliable cash flow
Stability with some growthBlue-chips, dividend aristocratsLower volatility, steady returns
Defensive positioningUtilities, consumer staples, healthcareHold value in downturns
Maximum diversificationMix of all types across sectors and regionsReduces overall risk

Key Takeaways

  • Common stock offers voting rights and growth potential; preferred stock offers fixed dividends and priority - Growth stocks have high P/E ratios (>25), reinvest profits, and prioritize expansion—identify them by revenue growth >15% and no/low dividends - Value stocks have low P/E ratios (<15), pay dividends, and appear underpriced—look for dividend yields >2% and stable businesses - Market cap categorizes companies by size: mega-cap ($200B+), large-cap ($10-200B), mid-cap ($2-10B), small-cap, micro-cap - Blue-chip stocks are large, established companies with reliable track records (Apple, Coca-Cola, J&J) - Sectors group companies by industry—defensive sectors (utilities, staples) resist recessions; cyclical sectors (tech, discretionary) amplify growth - International stocks add diversification but introduce currency and political risks—consider 20-40% foreign exposure - Match stock types to your goals: growth for long-term, dividends for income, blue-chips for stability